One of radio’s leading advertisers, Comcast Cable, will headline the 2017 Radio Show Advertiser Breakfast on Thurs. (Sept. 7) from 7:30am-9:00am. The event is sponsored by Katz Radio Group and will be held at the J.W. Marriott Austin during the 2017 Radio Show, Sept. 5-8.
Kavita Vazirani, senior VP, Media Strategy & Sciences for Comcast Cable and members from the Comcast marketing team will participate in a discussion that will focus on the company’s relationship with radio. The session will be moderated by RAB president and CEO Erica Farber.
Comcast Cable ranked in the Top 30 of radio advertisers in the first half of 2017. According to Media Monitors, the company aired 229,036 spots for its Xfinity internet and phone bundled service.
“Radio drives behavior, and Comcast Cable is a prime example of a top advertiser using radio as a method of communication to new and existing customers about new products and services,” Farber said. “We look forward to welcoming Kavita Vazirani and her marketing team in Austin at the Radio Show to discuss radio’s role in their advertising mix.”
The 2017 Radio Show is produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB).